International beauty major Coty has started the first production run of fragrances made using carbon-captured ethanol and plans to roll out perfumes using the technology globally in the coming months.
International personal care major Procter & Gamble (P&G) has published a climate transition plan outlining its ambition to be net zero on greenhouse gas (GHG) emissions by 2040 and signed up to Amazon co-founded The Climate Pledge.
Carbon neutrality remains relatively nascent in beauty and personal care, but extensive and long-standing green efforts and a strong consumer appetite will propel the sector in the ongoing race, says a GlobalData analyst.
Swedish eco-startup Lifelong has developed a range of powdered personal care products that need to be mixed with water by consumers and stored in durable containers, drastically overturning traditional habits, its founder says.